Parke, Davis & Company advertisement, 1957

I can’t even make this stuff up…

“You say you paid $9.oo to get that one prescription filled? Wow!”

“Depends on how you look at it. That medicine kept me from missing weeks of work… Maybe saved my life. I figure I got a bargain!”

 

Perhaps it has happened to you. You’ve been sick, and your doctor hands you a prescription for one of the new medicines. When you get it filled and find out the cost, it may seem a mighty high price to pay.

But think what that prescription may do for you… Get you well, get you back on the job sooner and possibly even save your life.

Actually, with the new and more potent drugs, many an illness costs less today than ever before. Twenty years ago, for example, hospital patients stayed an average of 14 days, as compared with 9 days average now.

An appendicitis operation used to mean 3 weeks in the hospital… now it’s usually 5 days. And pneumonia patients, if they survived, had to stay 3 to 6 weeks. Now they’re usually home in a week… if they leave home at all!

When you consider what today’s more effective medical care can do for you and your family – in saving lives, speeding recoveries, preventing complications, easing worries – you appriciate what good value you’re getting.

In fact, prompt and proper medical care may well prove to be the biggest bargain that will ever come your way.

– Parke, Davis & Company advertisement 1957